Planning to launch a start-up firm? The decision is no easy feat, particularly in today’s competitive business landscape.
As new businesses emerge every minute, it is essential to differentiate your firm from the crowd. An effective way is to invest in the right technological tools. That being said, budget is a major constraint for a majority of newly established firms.
Keeping that in mind, here are the best technological tools that your start-up should embrace:
Website and social media
We live in a digital world. Everything happens online. Thus, it is imperative to have a company website. Your website is the face of your company. It offers vital information – product range, pricing, contact details, etc. – about your business. Moreover, a well-designed, user-friendly website can enhance your brand’s online presence, and is an effective tool for promotion.
Alongside website, make sure to set up accounts on popular social media channels, such as Facebook and Twitter. With the number of worldwide social media users expected to reach 2.5 billion by 2018, social media promotion should be a component of your company’s marketing strategy. It can take your business to the next level. Use it wisely to build and boost your audience.
Google Analytics
After setting up a website and social media accounts, sign up for Google Analytics. Google Analytics is a fundamental tool for your company’s SEO campaign.
In other words, you can use it to monitor your website performance and identify your key audience. It also helps you identify which site pages online users click the most.
Google Analytics is free of charge. Use it to enhance your site performance.
Data back-up
It’s imperative for all types of companies to back up data. After all, you don’t want to lose important files in case of emergency. There are many data back-up solutions for businesses of all sizes.
Depending on your objectives, choose the one that best suits your needs. Some options include data storage on external hard drives, cloud services such as Dropbox.
Software and hardware
This one is a no-brainer. Regardless of business size, companies need to invest in software and hardware. Assess your organization needs. At the initial stage, you will need the basics, which includes laptops, computers, smart phones and managed IT services. As the business grows, you can add more software and hardware items.
For customized managed IT services, get in touch with us. We offer a comprehensive range of IT services to small businesses in Austin, TX. From IT consulting, email to cloud computing services, we have got you covered!